A
Treasure of a Fundraiser
By Joe Dean
Author of Ultimate Treasure Hunts, the ebook
Throughout the 15+
years of designing themed treasure hunts professionally, some
of the most successful and exciting events planned were for fundraising
efforts. With low overhead costs and the ability to generate a
lot of excitement for a fresh, new type of event, themed adventures
are proving to be more and more successful in raising money for
private and public organizations, large and small.
There are a number
of different creative and exciting ways to raise money by planning
a themed treasure hunt. This article will attempt to 'whet your
appetite' as to the numerous ways funds can be raised and excitement
generated for your next fundraising event.
The hunt
itself can vary greatly in both size and budget. Some hunts I've
produced have been for crowds in the hundreds paying small entrant
fees - all attempting to be the first to complete the hunt for
a prize donated by a local merchant. Others have been considerably
more sophisticated, as in the case of a California Department
of Mental Health function held a few years ago. Bids were sold
to a more affluent crowd and a Quest for the Holy Grail adventure
was held on the grounds of a very large and wealthy estate. (For
more information on the Quest for the Holy Grail adventure, click
here) The flexibility exists to ensure that every group fundraiser
can be successful, no matter the size, age or affluence of the
participants.
The following is a
collection of ideas to show the various and numerous ways to raise
money easily and creatively by planning a fantastic themed treasure
hunt adventure…
· Begin by
planning on selling tickets to participate in the event. The adventure
itself will be worth the price of the ticket, by following the
step-by-step instructions of planning this kind of themed adventure.
Ticket prices can vary depending on the demographics of your participants.
For example, if your are planning an event involving high school
aged students, you'd probably fair better at selling hundreds
of tickets at a cheaper price. However, if you were planning an
event for a more mature and sophisticated crowd, you might want
sell tickets at a much higher price, making available only a set
number of tickets for purchase to ensure higher odds at winning
the grand prize for the participants (especially if a prize is
given for the winning team.)
· Great prizes
can be offered. Many groups have been very successful at arranging
for prizes to be donated by local merchants. Sometimes a large
prize was donated, such as a television set. At other times, a
small basket of several smaller gifts has been offered from donating
merchants ($15 gift certificates, etc.) Prizes can also come in
the form of services provided by the organization planning the
adventure. For example, a prom committee raising funds for their
dance could give out free Prom bids to the first five finishing
teams. Another idea for a prize is to have the top placing teams
being refunded their entry fee - or even getting a percentage
of the total proceeds taken in by the event.
· Here are
a few tricks to get prizes donated
o Offer the vendor's location as one of the stop's (free advertising)
o Offer to photocopy a small advertisement on the back of a map
or clue
o Allow the vendor (depending on the type of business they are
in) to set up a booth or something thereof at the final destination.
o Put the sponsor's advertisement on the ticket the participants
buy
· As a way
to enhance your theme, find out if a local costume shop will donate
one or some of the needed costumes
· Curtailing
the above, if there are any other props or set pieces that would
enhance your theme, find out if there are any vendors who would
donate them in exchange for a form of advertising
· Capitalize
on your theme. Is your theme based on Pirates of the Caribbean?
Why not have a small pirate port themed area at the beginning/end
of the hunt and sell spaces to vendors where themed items and
food can be sold? The same would work for a mini Renaissance Faire
or an Egyptian marketplace. Depending on your theme, you could
really plan a spectacular bazaar that could rival the hunt itself
for excitement!
· Print up
a mini story or background piece about the theme and storyline
of your adventure treasure hunt and distribute them to the participants
before they begin. It will generate a lot of enthusiasm when your
participants get consumed with the story.
· Once the
event is proven as a success, it could easily be turned into an
annual event, as it did with several of my clients. Teams from
the year before often reassembled in later hunts to try once more
to win the prize. A continuing plaque or trophy could be displayed
with the current and all past year's winners.
Perhaps the greatest
part about planning a themed treasure hunt adventure for your
next fundraiser, besides all the excitement it will generate,
is the fact that it has a potentially very high chance of having
very little overhead costs. Aside from some photocopies and footwork,
few other expenses need to be expended - now that is music to
a fundraiser's ears!
Plan something new
and exciting that everyone will remember in future years! Plan
a treasure of a fundraiser!
Check
out ULTIMATE TREASURE HUNTS, the e-book
CLICK HERE!
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